The Do’s and Don’ts of Using Your New Brand Logo

You can view the published blog post at:

https://www.visualbrandinggroup.com/blog-small-business-recommendations/howyoucanstayproductive-tw34f

You’ve just received your new logo from us, and we get it, you’re super excited to plaster it on everything (as you should be)! We want you to put your logo out there for everyone to see, but, most importantly, in a way that represents your new brand accurately. Accurately?! What do we mean by that? Well, if you choose the correct formats of your logo, it will shine with the beauty it was intended to. But, if you use your new logo in an improper manner, it can actually miscommunicate your brand. We’re really big on communicating clearly. So, here are a few tools you can use today to improve the presentation of your new logo to the world. Ready to make it happen?

First things first, let’s talk about social media.

The easiest and quickest way to get the word out about your brand or business is social media. With the use of platforms like Instagram and Facebook still on the rise, it’s important to make your debut on social media as aesthetically pleasing as possible. Your logo is the first thing people see, so you want your first impression to be one that they remember. We want to make sure that you utilize your logo in the best way possible.

• Don’t: Take your logo file and upload it directly as a Profile Picture. This can sometimes cause the edges of your logo to be cut off, which in turn creates a choppy and less professional look. We want to avoid this, especially since this is the first thing that people see when they come across your business or brand.

• Do: Instead, try putting the logo into Canva first. Start with a Facebook profile photo template that is BLANK and add a square as the background. Make sure the background is one of your brand colors and then add your logo on top. Center your logo with room to spare on the edges so that you’ll have room for Instagram’s circular crop or Facebook’s square crop. (Include photo examples of this) Canva is an extremely helpful website with a large reservoir of designs and templates to help you make Instagram posts, posters, flyers, logos, or anything else your heart probably desires.

• A solution that we offer: If you’re not feeling tech-savvy today, don’t fret! Our company can whip up those profile images for you. We will deliver the files designed specifically for your social media Profile Pictures so your brand will be ready for a great debut on the internet.

Contrast is Everything!

Again, aesthetics are super important to your brand’s identity. Although you have already received your ready-made logo, the backgrounds that you choose can make a huge difference in its overall presentation. We want to make sure that your logo is complemented by the background that it is posted on.

• Don’t: Put a dark logo on a similarly dark background. This can distort your brand message completely as it takes away from makes it hard for the eye to view & distinguish.

• Do: Instead, try Placing the logo on a complimenting background. Here’s our general rule of thumb: it is safe to stick with a dark logo on a light background OR a light logo on a dark background. Good contrast is everything!

• A solution that we offer: At The Visual Branding Group, our logo package offers both light AND dark versions white of your logos. This way, you’ll have the tools you need whether your logo is showcased on a dark or light background. We offer this so that you can use your logo and implement it in the most visually pleasing ways as possible. Whether this is for a social media post, printing on a business card, or front and center of your website header, we’ve got your back!