The Logo Process

You can view the published blog post at: https://www.visualbrandinggroup.com/blog-small-business-recommendations/logoprocess

Your logo is often the first thing that people notice about your brand. Naturally, it is crucial for your logo to make a good first impression as it gives immediate insight into what your business is all about.

A logo is your brand’s identity.

Your logo communicates what you’re brand represents. Who you are, what your business does, what you bring to the table.

Take our logo for example. You might notice the pair of glasses that are central to our logo. Think of the lenses in the glasses as your brand. If the lenses are clear, your brand is represented clearly and accurately. If the lenses aren’t clear, it can be confusing and your brand can be misinterpreted. When you put on a pair of glasses, your perspective is changed. That is what we want to help you do here at The Visual Branding Group.

Here’s how we move forward.

Of course, first comes the brainstorming. You throw out any ideas that you have and we work to meld our thoughts together to create a preliminary idea of how your logo could look to best represent you.

Next, we put those preliminary ideas to the test. We see what works and what doesn’t work, to cultivate and implement your vision. 

Finally, we move into the review process. We bring 3 different logo directions to the table and you tell us what you like or don’t like. We will adjust and then fine-tune these ideas to finalize your brand.  

We want to help you tap into your creative side.

Whether you know exactly what you want or need a push in the right direction, VBG will help you brainstorm and bring your creative vision to life. We take your ideas and bring them to life for you through designing your logo and color scheme. We want to create a cohesive branding that will help your clients better understand your business. It is crucial that your logo represents your brand accurately, and this is what we’re all about.

Ready to begin this process for your business?

Click the link on our bio to schedule a consultation. Oh! And if you’re wondering about the consultation fee, it is applied to whatever service you book with us. Think of it as a mini deposit into your brand investment.